AD-HOC RESEARCH
We created a thorough evaluation system for brands, their resources and goals, helping to identify the most cost-efficient market research project that will provide the most accurate answer.
METHODOLOGIES
QUANTITATIVE RESEARCH
> Sample selection
> Screening & Geo-location
> Human multi-stage analysis
QUALITATIVE RESEARCH
> Focus groups
> Zoom interviews
> Worldwide network
GEO-FENCING
> Geographical location trigger
> Highly customizable selection criteria
> Cost-effective
DATA QUALITY CONTROL
At the core of our service, we focus relentlessly on maintaining the highest standards of data integrity, ensuring that from questionnaire design to advanced respondent validation, your research outcomes are consistently reliable and informative.
Design Assurance
We meticulously evaluate and refine questionnaires before distribution, ensuring they're unbiased, comprehensive, and designed for optimal clarity and efficacy.
Verified Demographics
Our rigorous verification process confirms the authenticity of respondent demographics, enhancing the accuracy of your segmentation analysis.
Interface
Clarity
Our platform offers a streamlined, user-friendly interface that clearly guides respondents, ensuring unambiguous questions and unbiased survey presentation.
Duplicate Prevention
Advanced algorithms are utilized to eliminate duplicate respondents, ensuring the uniqueness and trustworthiness of your survey participants.
Completion Metrics
Our system gauges an accurate survey completion timeframe to filter out responses outside the expected duration, ensuring data validity and respondent attentiveness.
Criteria Assurance
We implement stringent quality controls to guarantee respondents meet specified geographic, linguistic, and screening requirements.
Validity Screening
We embed randomized sanity check questions within all surveys to effectively sift through and eliminate insincere responses.
Open Answer Check
Our meticulous review process filters out irrelevant or nonsensical open-ended responses, ensuring only pertinent narratives are considered.
KEY STEPS
Our approach to every project is different and usually involves the following steps.
1
DESIGN
The most important step of the process is the Research Design. We look at the project with a holistic view in order to understand the overall picture. Our goal here is to minimize the amount of research and to maximize the value of each step.
2
WRITING QUESTIONNAIRE
Combining art and science, this step is an intricate process that facilitates reliable and right kind of data. Our technique is based on our own insight, coming from 11+ years of experience, supercharged with AI to achieve maximum efficiency.
3
PROGRAM
Programing a survey is a technical step that requires precise knowledge and insight. Plamen, our Technical Operations consultant with 10 years of experience in this field, helps us to expedite complex projects with ease, like creating custom environments, heat maps or specific survey tools.
4
FIELD
We field geographically specific surveys in a high security environment, checking for fraud and making sure people are who they say they are. We verify individual users and facts they share about themselves, like their social status and residential address. We currently run projects in 28 countries and have coverage in 90+ countries.
5
DATA PROCESS
Extensive data hygiene is at the core of this step, which involves cleaning out bad respondents, fixing data that doesn't feel right, and cross-cultural data standardization in order to create comparable data on the international scale. We ensure that there is high level of integrity throughout our data process.
6
ANALYSIS
In this crucial step, we leverage industry-leading programs, AI and our own know-how in order to go deeper into the data and understand all the underlying factors. Even though we use technology and AI in order to save time and be more efficient, the analysis involves a thorough manual process including multiple stages and complex cross-examination.
7
REPORTING & PRESENTATION
Automated reporting delivers results quickly straight into your inbox. Every report is put through the lens of the project design:
> Why do we do this in first place?
> What does the data mean?
> How does it answer the questions we needed answered?
8
AFTER CARE
We understand that your business's needs naturally keep changing and evolving even after our project has been completed. The unique value we offer to your team is our one year After Care support. If you need a clarification, would like to rerun some data, or have any questions - we've got you covered!
